I like bourbon. And Scotch. And, well, most anything of quality in the whiskey family. But I have never, in my five plus years of patronizing New Hampshire state liquor stores, purchased what I have been informed is the best selling "spirit item" in all four Manchester, NH, liquor stores:
Yes, according to Tony Burns, Assistant Director for Store Operations for the New Hampshire Liquor Commission, the number one selling spirit here in the Queen City is Captain Morgan, specifically a 1.75 liter bottle of said spiced run. I don't know what I would have imagined to be the best selling item, but it certainly was not that.
No matter which of the four area liquor stores at which we shop, we Mancunians also have similar wine tastes, with the best-selling wine at all four stores being a 750 milliliter bottle of Kendall Jackson chardonnay:
During the recently ended Fiscal Year 2010, the city's four state liquor stores (three in Manchester, NH, proper and one just over the Bedford line), had gross sales totaling $18,023,341, for a Manchester store average of $4,505,835.20.
This is more than three quarters of a million dollars less than the average state liquor store's gross sales of $5,292,867.17 last fiscal year.
Indeed, of the Manchester area stores, only the one at 5 Colby Court in Bedford, with gross sales last year of $6,942,905.38, exceeded the state average. Well below the state average was the liquor store in East Side Plaza, 885 Hanover St., which had sales of just $2,740,296.06. Here's the breakdown:
This, of course, begs the question: does the rest of the state really drink more than Manchester, NH? And if so, why?
What's your theory?