The mysterious "J"
Thursday, August 21, 2008 at 5:26PM When Merchants Auto bought the naming rights to what is now known as Merchantsauto.com Stadium, the company got its website’s name plastered all over the city's minor league ballpark — including a primo spot that can’t help but be noticed by every vehicle traveling on I-293. The beauty of a naming rights deal also ensured their website, and thus the company itself, would be mentioned in every radio, television and print media mention of a Fisher Cats game, concert or any other event that happens to occur there.
Until last night, I didn’t think Merchants would be able to come up with a better advertising tactic. I might be wrong.
In yesterday’s mail I received two letters. The first was addressed to “William Stewart” and mailed to my old Elm Street address and was subsequently forwarded by the Post Office. The second was addressed to “Will Stewart” and was mailed to my current address. Neither contained a return address. As such items usually contain unsolicited credit card offers, I would normally shred the envelopes and their contents without bothering to open them. This time, however, something was different.
